which became the new and dominant urban centers in the region, Lovran lost its significance.

However, by the mid 19th century, the area gains prominence as it becomes a fashionable resort of Austro-Hungarian nobility. The long tradition of tourism is still strongly felt in the Lovran region, and it forms the backbone of the economy.

The region is rich with cultural-historical heritage. A parish church with medieval frescoes and Glagolitic inscriptions, and the 14th century tower of St George's Square within the old urban core, as well as rural ambiances and architectural edifices – namely turn-of-the-century villas with surrounding parks, are general points of interest.

Lovran (Italian: Laurana) is a town in Istria, Croatia. It is situated on the western coast of the Kvarner Bay with a population of 3,241 (2001 census). Its name derives from Laurel (Laurus nobilis), as shown in the coat of arms.